Sorensen Communications was founded in 1999 by President and CEO, Erik Sorensen with the primary objective of assisting corporations, individuals and organizations to derive maximum value from all their marketing and promotional needs.
Sorensen Communications has dedicated itself to the study and application of the attributes necessary to create successful and sustainable "alliances" between Marketers and Markets.
As a result of the experience acquired, Sorensen Communications has become one of the leading marketing agencies operating in both North and South America. For over seventeen years, we have conceptualized, implemented and managed strategic alliances that have created significant and measurable value for major corporations, organizations, personalities, properties and events.
Erik Sorensen has developed comprehensive marketing and communication platforms for clients such as P&G,HP, SAP, Qualcomm, Frito Lay and Visa International. He has played an instrumental role in creating a myriad of corporate sponsorship programs around major sporting events such as The International Olympic and Paralympic Games, The World Cup (soccer), The Caribbean World Series (baseball) and The Copa Libertadores. Over course of numerous years, he has spearheaded the negotiation and implementation of fully-integrated marketing and promotional programs via regional concert tours with virtually the entire spectrum of the most successful Latin and Anglo artists. In addition to this, he has negotiated numerous sponsorship and endorsement platforms for venues, professional athletes, tournaments, festivals, causes, concerts, major touring productions and...
Prior to establishing Sorensen Communications, Erik Sorensen was the Director of Latin American operations for IMG (International Management Group), the world's most iconic sports and entertainment marketing agency. In this capacity, Erik established the regional headquarters in Miami and oversaw the group's developmental efforts in the region. With IMG, Erik was instrumental in developing sponsorship and event marketing platforms with numerous multinational corporations such as Citibank, Visa, PepsiCo, Anhauser Busch, Heineken, Volkswagen, SAP and Telmex.
Before joining IMG, Erik held upper management positions in sales and marketing with Emerson Electric, Illinois Tool Works (ITW) and Komatsu.